How to Get a Hot New...

Ever wonder how you can get shares of a hot IPO – initial stock offering?   Here’s the scoop. When a hot company’s IPO opens to the market,  both institutional and retail investors clamor to get a piece of the pie. Who are investors like you and me?   Wall Street calls...

The Planning Process...

  A friend of mine, Jim, recently passed away after an unexpected illness.  His friends and family decided to celebrate his life and legacy by creating a scholarship fund.  It turned out to be a bigger project than we thought. Jim believed in providing opportunities for those most...

How to Get Your Smal...

  With Pinterest suddenly the third most popular social media site, how up-to-date is your social media marketing? Here are the basics to get started on Pinterest. Step One: Think like a marketer from the start. When you create your Pinterest account, make sure to include your...

Carnival of Financial Simplicity – The Journey Apr22

Carnival of Financia...

  We’re honored to host this week’s Carnival of Financial Simplicity which was started by Nick @ Step Away from the Mall. Achieving financial security is a journey that takes a lifetime.  There is no one right course to take.  The destination for you is not the same as that...

A Review of PinReach...

  I love using my marketing dashboards and enterprise tools to assess social media performance; Hootsuite, Klout and Google Analytics come to mind.  Now there’s PinReach, a Pinterest-based marketing campaign analytics tool. Many people will be excited about having a score to measure...

When Too Much Success Is a Bad Thing – Review of the Pasadena 626 Asian Night Market Apr16

When Too Much Succes...

  The only word to describe the inaugural 626 Asian Night Market in Pasadena is “insane”.  The organizers did such an incredible job of marketing the event that they had ten times the turnout expected.  As a result, the city of Pasadena experienced an “Asian...

How to Handle Discri...

To succeed in both business and in life, when one is faced with discrimination–battle it with facts, compassion and communication. For a person like myself, female and minority, one encounters both direct and insidious forms of discrimination. I just don’t let it stop me from doing...

How To Make A/B Testing A Competitive Advantage For Your Small Business Apr09

How To Make A/B Test...

  To maximize your online marketing ROI, your small business should be testing its advertising. A/B split testing–the process of testing and measuring the effectiveness of two similar ads in order to determine which version performs the best–is a simple but effective means of...

Review of ABC’s Scandal Apr06

Review of ABC’...

ABC’s new show Scandal was a pleasure to watch, with nice pacing and well written lines.   The show creator, Shonda Rhimes, has delivered another winner.   The writing is excellent and does not condescend to the audience. The premise revolves around a firm of Washington DC lawyers who act...

8 Social Media Laws for Politicians Apr05

8 Social Media Laws ...

A Philadelphia councilman, Jim F Kenney, made the news today but it’s not for the right reason. He hit the headlines for spending taxpayers’ money on social media. Holly Otterbein and William Bender of the Philly Daily News reported that Mr. Kenney spent $29,000 for a company to tweet...