With Pinterest suddenly the third most popular social media site, how up-to-date is your social media marketing? Here are the basics to get started on Pinterest. Step One: Think like a marketer from the start. When you create your Pinterest account, make sure to include your...

  I love using my marketing dashboards and enterprise tools to assess social media performance; Hootsuite, Klout and Google Analytics come to mind.  Now there’s PinReach, a Pinterest-based marketing campaign analytics tool. Many people will be excited about having a score to measure...

  To maximize your online marketing ROI, your small business should be testing its advertising. A/B split testing–the process of testing and measuring the effectiveness of two similar ads in order to determine which version performs the best–is a simple but effective means of...

LinkedIn has gone the way of FaceBook, but not in a good way. Your privacy is no longer guaranteed with LinkedIn. They have opted in you, without your knowledge, to endorse LinkedIn and their advertisers. But they didn’t stop there; they also have opted you in to giving all your...

What professions should you make sure are included in your closest circle? You know: people with skill sets you have on speed dial. With a tip of the hat to Harvey Mackay,  I’d like to present the ‘must have in my network’ list of skill sets from the perspective of someone...