With Pinterest suddenly the third most popular social media site, how up-to-date is your social media marketing? Here are the basics to get started on Pinterest. Step One: Think like a marketer from the start. When you create your Pinterest account, make sure to include your...

  I love using my marketing dashboards and enterprise tools to assess social media performance; Hootsuite, Klout and Google Analytics come to mind.  Now there’s PinReach, a Pinterest-based marketing campaign analytics tool. Many people will be excited about having a score to measure...

Get on social media or you will fail! That’s the message that is being rammed down the throat of businesses today.  It reminds me of a high school popularity contest.  The reality is that, right now, social media only makes sense for some businesses, some of the time. Social media is...

As a business owner learning about social media, it was very hard for me to separate the hype from reality.   For instance, I wondered how some people ended up having 50,000 followers.   A person with that many followers would have to be a wonderful resource for information, or at least...

As you know, Twitter can be a very powerful teaching tool and a good business resource.   It also is in a constant state of  innovation.  The most recent changes involve creating categories as well as providing some additional tools. Just remember that most vocal people on Twitter are...

Welcome to our video guide on How To Set Up HootSuite To Manage Twitter. HootSuite is one of the most versatile tools available for managing your Twitter campaigns.  It provides professional-level marketing campaign features to any user, at no cost.  Every blogger who wants to build their...