We’ve all been in social media for decades, even if the phrase was not coined until recently.   If you break it down, it means being social using the internet. If you use email, you are active in social media.   Have you been texting on your phone?  That’s another way.  The...

The concept of personal branding has become big, but frankly it confuses me.  This push to brand oneself like a corporation seems dehumanizing.  When did it become mainstream to be a box of soap? I think many people have been overwhelmed by all the marketing messages out there, and they are...

Unfortunately, one should be prepared for unemployment to get worse. Leading up to the government’s July report, economists are projecting an increase in the current unemployment rate of 9.5%. Here are some reasons why: 200,000 census workers will be laid off over the next few...

Previously we discussed the advantages of becoming a key opinion leader in your industry, and why it was a strategic career objective. Few people in the corporate world have guaranteed job security. Unless you are a money making machine for the business, anyone is dispensable. Having wide...

Losing your job is only slightly less painful than a 3rd degree burn. Often you know the firing is coming; the smoke signals are clear. One job protection strategy is to create a highly visible PR role for yourself in the industry.  There is nothing senior management hates more than...

Will healthcare affect your job security? Most people tend to think of the new Healthcare law only in terms of how it affects their actual medical situation.   What few people may think about is how will it affect them in other ways.   As companies begin to digest the costs of the new...