I love using my marketing dashboards and enterprise tools to assess social media performance; Hootsuite, Klout and Google Analytics come to mind.  Now there’s PinReach, a Pinterest-based marketing campaign analytics tool. Many people will be excited about having a score to measure...

To succeed in both business and in life, when one is faced with discrimination–battle it with facts, compassion and communication. For a person like myself, female and minority, one encounters both direct and insidious forms of discrimination. I just don’t let it stop me from doing...

  To maximize your online marketing ROI, your small business should be testing its advertising. A/B split testing–the process of testing and measuring the effectiveness of two similar ads in order to determine which version performs the best–is a simple but effective means of...

Visualize your business as a work of art, one that is still in progress. Your canvas may be a department, a job, or a website–it doesn’t matter. The important point is that YOU have the vision in your mind. The art of business remains the same no matter what country or year it is. ...

Get on social media or you will fail! That’s the message that is being rammed down the throat of businesses today.  It reminds me of a high school popularity contest.  The reality is that, right now, social media only makes sense for some businesses, some of the time. Social media is...