How to Get Your Smal...

  With Pinterest suddenly the third most popular social media site, how up-to-date is your social media marketing? Here are the basics to get started on Pinterest. Step One: Think like a marketer from the start. When you create your Pinterest account, make sure to include your...

Don’t Build a Personal Brand –  Just Be a Good Person Sep06

Don’t Build a ...

The concept of personal branding has become big, but frankly it confuses me.  This push to brand oneself like a corporation seems dehumanizing.  When did it become mainstream to be a box of soap? I think many people have been overwhelmed by all the marketing messages out there, and they are...

6 Invisible Obstacle...

Assume that you’ve done everything right as a blogger to generate comments:   You’ve got a great post with interesting ideas.  You’ve made it open ended to encourage discussions.  You’ve left ideas out so that people have something to add. However, something is...

SEO Is So 2009, aka Why Search Engines Are Losing Relevance Jul21

SEO Is So 2009, aka ...

First off, I want to say that the big 3 search engines (Google, Yahoo, Bing) send my content site 55%-60% of all traffic; not too shabby.   Now the bad news, my Google bounce rate is twice that of social media traffic.  It gets worse: time on site for social media traffic is 4 times greater...

A Social Media Prime...

I have been having the same conversation recently with a number of different executives and business owners on the topic; “What exactly is Social Media and how will it impact my business?”  They’ve been bombarded by consultants, lower level executives and sales people; all...