With Pinterest suddenly the third most popular social media site, how up-to-date is your social media marketing? Here are the basics to get started on Pinterest. Step One: Think like a marketer from the start. When you create your Pinterest account, make sure to include your...

  To maximize your online marketing ROI, your small business should be testing its advertising. A/B split testing–the process of testing and measuring the effectiveness of two similar ads in order to determine which version performs the best–is a simple but effective means of...

A Philadelphia councilman, Jim F Kenney, made the news today but it’s not for the right reason. He hit the headlines for spending taxpayers’ money on social media. Holly Otterbein and William Bender of the Philly Daily News reported that Mr. Kenney spent $29,000 for a company to tweet...

No matter what self help books you read, success can only happen if you have the cooperation of one person: yourself. It often comes down to one thing:   You don’t really want to succeed, and you inadvertently sabotage your own efforts.   Liking yourself and who you are is critical...

The concept of personal branding has become big, but frankly it confuses me.  This push to brand oneself like a corporation seems dehumanizing.  When did it become mainstream to be a box of soap? I think many people have been overwhelmed by all the marketing messages out there, and they are...