With Pinterest suddenly the third most popular social media site, how up-to-date is your social media marketing? Here are the basics to get started on Pinterest. Step One: Think like a marketer from the start. When you create your Pinterest account, make sure to include your...

  I love using my marketing dashboards and enterprise tools to assess social media performance; Hootsuite, Klout and Google Analytics come to mind.  Now there’s PinReach, a Pinterest-based marketing campaign analytics tool. Many people will be excited about having a score to measure...

To succeed in both business and in life, when one is faced with discrimination–battle it with facts, compassion and communication. For a person like myself, female and minority, one encounters both direct and insidious forms of discrimination. I just don’t let it stop me from doing...

  To maximize your online marketing ROI, your small business should be testing its advertising. A/B split testing–the process of testing and measuring the effectiveness of two similar ads in order to determine which version performs the best–is a simple but effective means of...

Visualize your business as a work of art, one that is still in progress. Your canvas may be a department, a job, or a website–it doesn’t matter. The important point is that YOU have the vision in your mind. The art of business remains the same no matter what country or year it is. ...