With Pinterest suddenly the third most popular social media site, how up-to-date is your social media marketing? Here are the basics to get started on Pinterest. Step One: Think like a marketer from the start. When you create your Pinterest account, make sure to include your...

  I love using my marketing dashboards and enterprise tools to assess social media performance; Hootsuite, Klout and Google Analytics come to mind.  Now there’s PinReach, a Pinterest-based marketing campaign analytics tool. Many people will be excited about having a score to measure...

  To maximize your online marketing ROI, your small business should be testing its advertising. A/B split testing–the process of testing and measuring the effectiveness of two similar ads in order to determine which version performs the best–is a simple but effective means of...

A Philadelphia councilman, Jim F Kenney, made the news today but it’s not for the right reason. He hit the headlines for spending taxpayers’ money on social media. Holly Otterbein and William Bender of the Philly Daily News reported that Mr. Kenney spent $29,000 for a company to tweet...

Get on social media or you will fail! That’s the message that is being rammed down the throat of businesses today.  It reminds me of a high school popularity contest.  The reality is that, right now, social media only makes sense for some businesses, some of the time. Social media is...