A Philadelphia councilman, Jim F Kenney, made the news today but it’s not for the right reason. He hit the headlines for spending taxpayers’ money on social media. Holly Otterbein and William Bender of the Philly Daily News reported that Mr. Kenney spent $29,000 for a company to tweet...

Get on social media or you will fail! That’s the message that is being rammed down the throat of businesses today.  It reminds me of a high school popularity contest.  The reality is that, right now, social media only makes sense for some businesses, some of the time. Social media is...

We’ve all been in social media for decades, even if the phrase was not coined until recently.   If you break it down, it means being social using the internet. If you use email, you are active in social media.   Have you been texting on your phone?  That’s another way.  The...

As a business owner learning about social media, it was very hard for me to separate the hype from reality.   For instance, I wondered how some people ended up having 50,000 followers.   A person with that many followers would have to be a wonderful resource for information, or at least...

As you know, Twitter can be a very powerful teaching tool and a good business resource.   It also is in a constant state of  innovation.  The most recent changes involve creating categories as well as providing some additional tools. Just remember that most vocal people on Twitter are...